Southwest Airlines Raises Drink Prices Ahead Of Holiday Travel

Southwest Airlines has declared that it will increase the prices of beer, wine, and spirits in anticipation of the Thanksgiving holiday.

The Dallas-based airline reports that this is the initial alteration in pricing for beverages served on board since 2018. 

Southwest spokeswoman Tiffany Valdez stated that the airline reevaluated its "position" of maintaining affordable fares while providing passengers with flexibility.

Southwest decided to implement a "modest change" to the pricing structure of its beverages. 

The price of beer available for purchase on Southwest has increased from $6 to $7, including Miller Lite, Lagunitas IPA, and Kona Brewing Big Wave Golden Ale. 

The price of the wine options offered by the carrier will increase from $6 to $8. These options comprise Cruset Brut effervescent wine, Carmenet Cabernet Sauvignon, Mossel Bay Chenin Blanc Chardonnay, and Stone Cellars California Rosé. 

All alcoholic beverages on Southwest will increase in price from $7 to $9.

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