How to Apply Makeup for Your Face Shape

Examine a photo or reflection of yourself in a mirror to determine your face's basic outline. Typical facial features include: a round, oval, square, heart, diamond, or oblong shape.

Determine Your Face Shape

First, make sure your face is clean and hydrated. Use a primer to get your skin ready for makeup. If you have oily skin, look for a primer that mattifies, if you have dry skin, look for one that hydrates.

Prep Your Skin

Facial contouring and highlighting can make your features more symmetrical and distinct. Your face shape will determine where you should apply contour and highlighter.

Contour and Highlight for Your Face Shape

Make sure the foundation you use is a good match for your skin tone, and apply it all over your face. If you have any spots, under-eye circles, or other imperfections that need hiding, concealer is your best friend.

Apply Foundation and Concealer

Beautiful eyebrows frame your face. Fill your brows with a pencil or powder to match their shape. Elongate the brows to lengthen a round face. Soften brow angles for square faces.

Define Your Brows

Apply eyeshadow that matches your eye color and blends well, depending on your eye shape. Winged eyeliner lengthens round faces. Soften a square face with rounded eyeshadow.

Eye Makeup

Apply blush above your cheekbones and blend diagonally toward your temples for a round face. Apply blush below your cheekbones to soften a square face.

Blush Placement

Lip colors should complement your skin tone and makeup. Lip colors with vertical lines elongate round faces. Rounder lips are best for square faces.

Lip Makeup